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March 3, 2025
The world which we know today is a lot different from what it used to be, and one reason for it is the internet! The world is in a state of flux – constantly evolving, thanks to the arrival of smartphones and the rapid adoption of the internet across the globe. And this is why, as a business owner, you should seriously consider investing in an eCommerce website.
People these days love buying things online. So, if you haven’t already reached out to a reliable eCommerce web developer, you might be missing out on business opportunities.
It is worth saying that the world has witnessed a massive surge in eCommerce sales since the pandemic – one that’s not looking to subside anytime soon. In fact, according to Nasdaq, by the year 2040, more than 95% of purchases around the world will be done online! This shows the kind of potential eCommerce websites have.
Have a brick-and-mortar store? Take your business online with an eCommerce website and notice the difference! However, not every eCommerce site is built the same, and thus, here are a few UX elements and features that you should seriously consider.
We live in a mobile-first world – one where the right eCommerce marketplace solutions matter! Make sure that your business website flawlessly adapts to any screen size. This is a major factor – particularly when it comes to ranking on Google’s SERPs. Why? Mostly because 58% of web traffic comes from mobile devices.
Not having a responsive design may make your eCommerce website appear clunky, and too difficult to navigate. In fact, as per some studies, around 60% of consumers prefer buying from mobile-friendly eCommerce sites.
Connect with professional Shopify development experts who can develop a great eCommerce website for your business – one that grants greater control and customization.
Believe it or not, but website speed is crucial for eCommerce success! In fact, industry experts claim that site visitors often leave slow-loading websites and this lowers conversion rates. A slow-loading website not only frustrates customers but also hurts your chances of ranking on SERPs.
Not sure how to have your eCommerce website load fast? Well, leave it to the agency providing eCommerce marketplace solutions. However, it is achieved through optimizing images on the website and reducing their file size, minimizing the use of plugins, and using a Content Delivery Network. You should also enable browser caching.
If you are serious about your eCommerce website (chances are that you are), then you must ask your development team to make sure that the site is easy to navigate. Visitors should be able to navigate through the website easily without confusion. Let’s face it – nobody likes to navigate through a messy website! Instead, ask your team to include a mega menu with links to the category and product pages.
Another great way to simplify navigation is to add a detailed menu even in the footer. This notably enhances navigation and improves the overall user experience.
Customers don’t like waiting and so, you should do everything in your power you can to help them find the products they need. Else, there’s a high chance they’ll abandon your site! This is where a powerful search feature comes in handy!
When you work with a professional eCommerce web developer, they will implement a few different things to make the search feature actually helpful. This includes implementing a search bar akin to what you see on sites like Amazon that offer smart suggestions.
Make sure that the website search bar isn’t hidden. In fact, it should be visible on literally every single page of the website. That said, no need for a fancy search bar. Keep it simple and user-friendly.
Sorting or filtering is an important feature – one that often gets overlooked but is crucial for eCommerce websites nonetheless. Include these in your website to help users find products based on specifics.
Sorting or filtering options should allow customers to find products based on price, size, relevance, color, or even reviews/ ratings. However, this is just the tip of the iceberg, and there’s so much more you can do with the filter section.
Restricting your customers to just one or two payment options will seriously slow your business down. If you want your eCommerce business to grow, you’ve got to offer more payment options.
Moreover, according to some studies, users are often very selective about payment options. In fact, most prefer their favored payment methods, and hence, having different payment options is always a great way of accommodating different preferences. Ask your Shopify development experts to do the needful.
When it comes to owning an eCommerce website, it needs a product return information. Why? Well, mostly because of incorrect size, defective items, or even customers changing their minds about the product.
Make sure that your eCommerce website has a clear return policy. It should mention if returns are free, whether there’s a waiting period for returns, and if people can exchange their product for another.
All this will build trust in your customers and streamline the entire sales and return process.
Another important element that is an absolute must for eCommerce websites is a comprehensive FAQ page. As an agency offering eCommerce marketplace solutions to businesses far and wide, we make sure that our client eCommerce sites always include one.
A Frequently Asked Questions section/ page is a great way of answering common queries like ‘Do you offer discounts on bulk purchases?’ or ‘What is the shipping duration for the products?’
Without a definite FAQ page, customers wouldn’t be able to have some basic questions answered, thus creating doubt in their minds about the products and the business itself. This may either lead to a deluge of emails from customers or may ultimately lead to a loss of business opportunities.
Online transactions are prone to cybercrime. When customers are buying products from your eCommerce website, they are keying in their financial and personal information, which criminals can misuse. As a business owner, talk to your Shopify development experts about ways how you can protect the website from cross-site scripting, phishing, and SQL injection.
How to go about it? Well, you can implement SSL and TLS digital signatures to establish a secure connection between your website and end-users. You can also implement two-factor authentication and a digital firewall feature – thereby limiting access to malicious web traffic.
No amount of features will help, if your eCommerce website doesn’t get the basics right! So, make sure that it includes order tracking! Customers these days prefer real-time updates on their orders – something that is only available through the order tracking feature. This way, customers always stay updated about the location of their parcel – right from order confirmation to its eventual delivery.
How else does it help? Well, real-time tracking does away with the incessant emails/ customer inquiries on how far their package has reached. It also cuts operational costs, thereby saving resources.
At Weavers Web Solutions, our team specializes in crafting dynamic eCommerce websites customized for your bespoke business needs. Whether it’s responsive design, fast load times, secure transactions, or enhanced navigation, we make sure that your website includes all modern features. As Shopify development experts, we provide tailored solutions – one that heightens people’s user experience as well as boosts conversions.
Ready to take your business online? Connect with us for a free consultation and discover how we can transform your eCommerce business. Reach out today!
